Higher Education (HE) Regulations

1. Regulatory Alignment & CMA Compliance

The BHE Uni Ambassador and Rewards Programme operates in strict alignment with the **Competition and Markets Authority (CMA)** guidelines and UK Higher Education quality frameworks. As ambassadors represent BHE Uni and its partner colleges, transparency and accurate representation are legally binding requirements.

2. Advertising Standards & Transparency

Under the UK **Advertising Standards Authority (ASA)** regulations, any promotional activities conducted by student ambassadors must clearly indicate a financial relationship:

• Disclosure: If posting on social media, using affiliate codes, or running student campaigns, ambassadors must clearly state they receive referral rewards (e.g. using tags like `#Ad`, `#Ambassador`, or `#Sponsored`).
• No Misrepresentation: Ambassadors must present course fees, entry criteria, visa rules, and academic structures truthfully. Making unrealistic promises regarding career prospects or visa approvals is strictly prohibited.
• Official Material Only: Only official prospectus brochures, leaflets, and media issued by BHE Uni may be used for marketing campaigns.

3. 14-Day Statutory Cooling-Off & Reward Clawbacks

In compliance with consumer protection rules and statutory cooling-off periods for higher education enrolments, BHE Uni enforces a structured **Clawback Policy**:

4. Admissions Criteria & Integrity

Referring a student does not guarantee admission. All referred applicants must go through standard university assessment processes:

• BHE Uni partner institutions retain final authority over admissions, credit transfers, English language exemptions, and portfolio evaluations.
• Ambassadors must never assist candidates in falsifying educational credentials, references, or bank declarations. Attempted fraud triggers immediate program termination and referral to the university disciplinary committee.